Taylor Townsend: Comprehensive Biography, Ranking, Net Worth & Career

Taylor Townsend is an American professional tennis player known for her aggressive all-court style and significant achievements in both singles and doubles. Born on April 16, 1996, in Chicago, Illinois, she turned professional in 2012 and has risen to prominence, particularly in doubles, where she became the world No. 1 on July 28, 2025. As of August 2025, she holds two Grand Slam doubles titles and continues to compete at the highest levels of the WTA Tour.

Early Life

Townsend grew up on the South Side of Chicago, where she was introduced to tennis at the age of four through family friends, the Youngs, who ran a local tennis academy. Her parents, Gary and Sheila (née Jones), are both school administrators; her mother, a former Division II player at Lincoln University in Missouri, also worked as a banker.

She has an older sister, Symone, who played college tennis at Florida A&M, and the two were often compared to Venus and Serena Williams early on. Townsend began playing at age six via the XS Tennis program run by Kamau Murray. She initially played right-handed for two years before switching to left-handed. At eight, her family moved to Atlanta for better training opportunities with Donald Young Sr., and by 14, she joined the USTA development program in Boca Raton, Florida.

From a young age, she faced body-shaming and criticism about her weight from various communities, including family and tennis circles, which shaped her resilience. Her tennis idol is Martina Navratilova, whose game she emulates. Outside tennis, she played violin for two years, enjoys music and dancing, and owns pets—a dog named Sochi and a cat named Gilligan.

Junior Career

Townsend excelled as a junior, winning the 2012 Australian Open in both girls’ singles and doubles, becoming the first American to hold the year-end No. 1 junior ranking since Gretchen Rush in 1982. That year, at age 16, she was the top-ranked female junior player globally, showcasing an aggressive style that included reaching the third round in doubles at the 2011 US Open with Jessica Pegula.

However, controversy arose in 2012 when the USTA barred her from the US Open junior tournament citing fitness concerns, despite her doctor’s clearance after an anemia diagnosis. She funded her own participation, advancing to the singles quarterfinals and winning doubles, but the incident drew widespread criticism and highlighted biases she attributed to her identity as a Black woman in tennis.

Professional Career

Turning Pro (2010–2013)

Taylor Townsend entered her first professional tournament in October 2010 at just 14 years old. By the end of 2012, she officially turned pro. She made her WTA main-draw debut as a wildcard at the 2013 Indian Wells Open, where she earned her first Top 100 victory against Lucie Hradecká.

Breakthrough and Rise to the Top 100 (2014)

In 2014, Townsend showcased her potential on the ITF circuit and broke into the Top 100 for the first time. That same year, she reached the third round at the French Open, becoming the youngest woman since 2009 to do so.

Setbacks and Recovery (2015–2017)

Townsend’s progress stalled in 2015 when her ranking fell from No. 94 to outside the Top 300. Personal struggles, including her parents’ separation and a battle with depression, impacted her performance. However, she rebounded in 2016 by winning eight ITF doubles titles and climbing back into the Top 200. In 2017, she made headlines with a notable upset over Roberta Vinci at the Miami Open.

Career-High in Singles (2018–2019)

Townsend continued her momentum, reaching a career-high singles ranking of No. 61 on July 16, 2018, after winning her ninth ITF singles title. Her biggest breakthrough came in 2019 when she scored her first Top 10 victory over Simona Halep at the US Open, advancing to the fourth round as a qualifier.

Maternity Leave and Return (2021–2022)

After giving birth to her son in 2021, Townsend took maternity leave from the sport. She made her comeback in April 2022, competing successfully on the ITF circuit and reaching the US Open doubles final with partner Caty McNally.

Doubles Breakthrough and Top 5 Success (2023)

Townsend established herself as one of the world’s top doubles players in 2023. She won three WTA doubles titles, including Cincinnati with Alycia Parks, and reached the French Open doubles final with Leylah Fernandez.
Her strong performances lifted her into the Top 5 in doubles rankings. In singles, she reached the third round at the US Open and the round of 16 in Guadalajara.

Grand Slam Glory and Career-High Rankings (2024)

Townsend enjoyed a historic 2024 season. She captured her first Grand Slam doubles title at Wimbledon with Kateřina Siniaková and finished runner-up in US Open mixed doubles. On August 19, 2024, she achieved a career-high singles ranking of No. 46. She also added doubles titles in Washington DC (with Asia Muhammad) and Adelaide (with Beatriz Haddad Maia), and qualified for the WTA Finals in doubles.

World No. 1 in Doubles (2025)

In 2025, Townsend’s doubles career reached historic heights. She won her second Grand Slam doubles title at the Australian Open with Siniaková, claimed titles in Washington DC (with Shuai Zhang) and Dubai (with Siniaková), and finished runner-up at the Montreal final. With these achievements, she became the first mother to reach world No. 1 in doubles, marking a milestone in tennis history.

Playing Style

Townsend is an aggressive all-court player, excelling with her forehand, net game, and slice. She is one of the few WTA players to regularly use serve-and-volley tactics, preferring hard and grass surfaces.

Personal Life and Challenges

On October 14, 2020, Townsend announced her pregnancy, giving birth to son Adyn Aubrey on March 14, 2021. Motherhood redefined her perspective, helping her overcome past depression and body-image struggles, viewing tennis as a job rather than her identity.

She has played six seasons in World TeamTennis, earning the 2018 Female MVP award with the Philadelphia Freedoms. Throughout her career, she navigated biases as a Black woman, including the 2012 USTA controversy and ongoing scrutiny, which she addressed publicly, emphasizing self-acceptance. Reuniting with coach Donald Young Sr. in 2015 was pivotal for regaining confidence. She is currently coached by John Williams.

Achievements and Statistics

• Grand Slam Doubles Titles: 2 (2024 Wimbledon, 2025 Australian Open, both with Siniaková).

• WTA Doubles Titles: 10 (including 3 in 2023, 3 in 2024-2025).

• ITF Titles: 12 singles, multiple doubles.

• Career-High Rankings: Singles No. 46 (August 19, 2024); Doubles No. 1 (July 28, 2025).

• Prize Money (Singles): Over $421,377 (as of mid-2024; total career earnings higher including doubles).

• Career Singles Wins: 58 WTA matches

1. Introduction: The Profile of Taylor Townsend

1.1. Biographical Snapshot

Taylor Townsend is known for her powerful, left-handed game and aggressive on-court style. She currently resides in Smyrna, Georgia, a location that holds significant personal history for her development in the sport. Townsend, who plays with a two-handed backhand, turned professional in December 2012 following a stellar junior career.

She is coached by John Williams, a relationship she credits with much of her recent success. With a career that has spanned over a decade, her total prize money has surpassed US $6.5 million. This financial figure is a clear indicator of her sustained success at the professional level. 

1.2. The Dual-Threat Athlete

A defining characteristic of Townsend’s career is her exceptional proficiency in both singles and doubles, a trait that sets her apart on the professional tour. While her singles career has been solid, reaching a career-high ranking of No. 46 on August 19, 2024, her dominance in doubles is where she has cemented her place in tennis history.

On July 28, 2025, she became the current WTA world No. 1 in doubles, a monumental achievement that reflects a strategic and successful concentration of her talents. This contrast between her singles and doubles rankings provides a central narrative for her professional journey, highlighting a player who has found a path to sustained excellence at the highest level of her sport.

2. Personal History and Upbringing

Roots in Chicago and Atlanta

Taylor Townsend’s journey in tennis began at the age of six in Chicago, where she was born to Gary and Sheila Townsend. Her parents, both high school administrators, provided a structured environment that prioritized education and discipline. The family’s strong ties to the sport are foundational to her career; her mother, Sheila, played Division II tennis in college, and her older sister, Symone, also competed at the collegiate level at Florida A&M.

A pivotal moment in her development occurred when, at the age of eight, she moved to Atlanta to continue her training with Donald Young Sr. The connection to the Young family was rooted in a deep personal history, as Townsend’s mother and Donald Young Sr. grew up together on the South Side of Chicago and trained at the same tennis center. This familial bond created a powerful network of expert mentorship that went far beyond a traditional player-coach relationship.

The move was not merely a change in training locations but a long-term investment in her future, built on a foundation of mutual respect and trust. This community-based support system, often referred to as a “village,” played an instrumental role in nurturing her talent and providing the expert guidance necessary for her eventual ascent to the professional ranks. It is this profound and consistent support that has been a significant contributing factor to her long-term resilience and success. 

3. The Professional Career: From Junior Prodigy to Grand Slam Champion

3.1. Junior Success and Professional Transition

Townsend’s career began with an extraordinary run of success at the junior level, establishing her as a top talent. In 2012, she was named the International Tennis Federation’s (ITF) Junior World Champion, becoming the first American to achieve the distinction since 1982.

That year, she secured a remarkable series of titles, winning both the girls’ singles and doubles championships at the Australian Open, a feat not accomplished by an American since Lindsay Davenport in 1992. She followed this with additional doubles titles at Wimbledon and the US Open, demonstrating her immense potential.

She turned professional at the end of 2012, but her transition was marked by controversy when the United States Tennis Association (USTA) declined to fund her participation in the 2012 US Open due to her weight. This experience, which forced her to fund her own expenses, hardened her resolve and marked an early moment of independence in her career, compelling her to seek out new coaching arrangements and a diversified training approach.

3.2. Singles and Doubles Career Trajectory

Townsend’s professional journey has seen her find a distinct identity on the tour. Known for her aggressive serve-and-volley tactics, a rarity in the modern game, she has compiled a singles career record of 304 wins and 187 losses, achieving a career-high ranking of No. 46. In contrast, her doubles career has become a showcase of her talent, with a record of 266 wins and 99 losses and 10 career titles.

Her doubles accomplishments, particularly in recent years, have overshadowed her singles results, culminating in her historic rise to the world No. 1 ranking. This strategic shift toward doubles success highlights her ability to adapt and excel where her unique skill set is most effective.

3.3. Grand Slam Performance Breakdown

Townsend’s performance at the Grand Slams provides a compelling illustration of her career evolution. While her singles results have been consistent, she has never advanced past the fourth round at any of the four majors, with her best showing at the US Open in 2019. In doubles, however, her record is that of a champion. She has reached at least the final of every Grand Slam, a rare achievement that underscores her elite status in the discipline.

Her recent triumphs, including winning the 2024 Wimbledon Championships and the 2025 Australian Open in doubles with Kateřina Siniaková, demonstrate the fulfillment of her potential in this discipline. She has also reached major finals with other partners, including the 2022 US Open with Caty McNally and the 2023 French Open with Leylah Fernandez.

Her impressive performance in mixed doubles further extends this success, with finals appearances at the 2024 US Open and the 2025 French Open. The contrast between her singles and doubles results at the majors is a powerful testament to her strategic evolution and her ability to consistently perform at the highest level in doubles.

4. Professional and Personal Relationships

4.1. Coaching and Mentorship

Townsend’s career has been supported by a deep network of mentors, including her long-standing coach, John Williams. Williams, who Townsend affectionately calls a “mad scientist,” has cultivated a relationship with her that she says goes “beyond tennis”.

She has stated that she trusts him with “literally anything and everything” in her life, a sentiment that speaks to a holistic approach to her career where personal well-being is as crucial as on-court performance. This level of trust and mutual respect is a significant, and often underestimated, element of an athlete’s longevity and success, particularly as she navigates the complexities of motherhood and a demanding professional schedule.

4.2. On-Court Partnerships and Collaborations

Townsend is a highly sought-after doubles partner, a status earned through her exceptional skill and collaborative spirit. Her most successful partnerships have resulted in Grand Slam titles and deep tournament runs. She has partnered with Asia Muhammad, with whom she reached the US Open semifinals and won a WTA 125K Series title in 2020.

Her partnership with Caty McNally resulted in a finals appearance at the 2022 US Open, and she was a finalist at the 2023 French Open with Leylah Fernandez. Most recently, her collaboration with Kateřina Siniaková has been particularly fruitful, leading to two Grand Slam titles in 2024 and 2025.

In mixed doubles, Townsend has shared the court with two notable American players. Her long-standing friendship with Donald Young, who she considers a “big brother” figure, led them to partner for his final professional tournament, the 2024 US Open, where they reached the final. Additionally, she has a playful and admired on-court dynamic with Ben Shelton, who has publicly referred to her as the “best mixed doubles player in the world”. 

4.3. Marital Status and Family

Taylor Townsend is not married, and the provided research materials do not offer any information about a boyfriend or husband. On March 14, 2021, she gave birth to her son, Adyn Aubrey Johnson. The father of her son is not identified in the available public records. There is no information or indication in the provided research to suggest that she is pregnant again.  

5. Financial Profile and Partnerships

5.1. Prize Money and Net Worth Analysis

Townsend has built a substantial financial profile through her career, with her total on-court earnings exceeding US $6.5 million. While some sources present a lower figure of approximately $1.2 million, this is likely an outdated statistic, as her recent Grand Slam doubles titles and subsequent rise to the top ranking have significantly increased her career earnings. Her prize money reflects a sustained career at the top levels of professional tennis.  

5.2. Sponsorships and Branding

While Townsend has had past endorsement deals, such as with TennisFlex in 2013, her approach to branding has evolved. She is not currently under a major apparel sponsorship, a decision that has allowed her to take a more creative and personal approach to her on-court attire. She works with a designer to create her own “TT branded outfits,” which have been released as a fan apparel line.

This progressive strategy allows her to own her personal brand identity, rather than conforming to a corporate image, a move that is both entrepreneurial and aligned with her independent spirit. This approach to branding reflects a broader trend of athletes leveraging their personal identity to build long-term equity beyond traditional endorsement models.

6. The Journey of a Champion Mother

The birth of her son, Adyn Aubrey Johnson, on March 14, 2021, marked a new chapter in Townsend’s life and career. After a maternity leave, she made her return to the tour in April 2022 and quickly found success, winning her first professional title as a mother in May of the same year. Townsend’s journey as a mother challenges the traditional narrative that motherhood is a career-ending event for female athletes.

Her successful return and subsequent rise to the world’s top ranking demonstrate that becoming a parent can be a source of renewed strength and motivation. The human element of her new motivation is perfectly captured in her son’s requests before a tournament: “Just make sure you bring the trophy”. This powerful new purpose has been a driving force behind her peak performance. 

7. Health, Injuries, and Resilience

Townsend’s career has been a display of remarkable resilience, particularly in her recovery from a recent health scare. In March 2025, she suffered a concussion during a doubles quarterfinal at the Miami Open. The injury caused a range of debilitating symptoms, including memory loss, light sensitivity, dizziness, blurry vision, and headaches, as well as whiplash. Although she attempted to play a subsequent match, she eventually had to prioritize her health and take time off. 

Her perspective on the injury is a testament to her maturity and shifting priorities. She has described the incident as a “blessing in disguise,” as it forced her to rest and spend valuable time with her son and family. This ability to see a forced setback as an opportunity for personal growth and reflection is a hallmark of an elite athlete with a holistic view of their career and well-being. She has since made a full recovery, with a “clean bill of health,” and has been actively competing on the tour.  

Based on a comprehensive analysis of her career data, a clear narrative emerges. Townsend has found her true calling and identity as a doubles specialist. Her current ranking of world No. 1 in doubles far surpasses her singles ranking of No. 143, and the Grand Slam titles she has won in the discipline stand as the most significant achievements of her career. 

The evidence points to a continued focus on her doubles career. The significant financial rewards, Grand Slam success, and physical sustainability of doubles make it a logical and viable path for her long-term career. While she has expressed a desire to return to the top 50 in singles, the data suggests that her primary focus and her greatest chance for continued, high-level success will remain in the doubles arena.

Her legacy will likely be defined not only by her on-court achievements as a Grand Slam-winning, world No. 1 doubles champion but also by her status as a trailblazing mother who defied conventional expectations and created a new model for success in professional tennis.

9. Asia Muhammad and Taylor Townsend

Asia Muhammad and Taylor Townsend have formed a highly successful doubles partnership on the WTA Tour, marked by multiple titles and strong chemistry both on and off the court. Their collaboration dates back to at least 2015, when they partnered briefly before recombining more consistently to achieve notable results. As American players, they have often teamed up at key tournaments, leveraging Muhammad’s steady baseline play and Townsend’s aggressive net skills to secure victories against top-seeded pairs.

Key highlights of their partnership include:

• 2020 ASB Classic in Auckland: They captured the doubles title by upsetting high-profile teams, including a stunning semifinal win over Serena Williams and Caroline Wozniacki, showcasing their ability to perform under pressure against tennis legends.

• 2020 and 2024 Indian Wells Challengers: As mentioned in the query, they won these ITF-level events, which helped build momentum in their partnership. The 2020 victory was part of a string of five ITF doubles titles they claimed by April of that year, demonstrating their dominance at the challenger level.

• 2023 Adelaide International 1: They upset the top-seeded duo of Katerina Siniakova and Storm Hunter in the final (6-2, 7-6[2]), marking their first WTA title together in several years and highlighting their resurgence.

• 2024 Mubadala Citi DC Open: They clinched another WTA doubles crown in Washington, D.C., defeating Xinyu Jiang and Fang-Hsien Wu 7-6(0), 6-3 in the final. This win further solidified their status as a reliable American doubles team.

Beyond titles, Muhammad has spoken about her experiences partnering with Townsend, describing their dynamic as one built on mutual respect and enjoyment, which has contributed to their longevity as a team. Although Townsend has since achieved world No. 1 status in doubles with other partners like Katerina Siniakova, her history with Muhammad remains a cornerstone of her career, emphasizing themes of collaboration and national pride in American tennis.

10. Taylor Townsend and Donald Young

Taylor Townsend and Donald Young share a deep, lifelong connection rooted in their shared Chicago upbringing and family ties within the tennis community. Townsend’s mother, Sheila, grew up alongside Donald Young Sr. (Donald’s father) and trained at the same tennis center in Chicago, forging a bond that extended to the next generation.

When Townsend was eight years old, her family relocated to Atlanta for better training opportunities, where she began working directly with Donald Young Sr., who became her first coach and played a pivotal role in developing her left-handed game—despite her being naturally ambidextrous. This early mentorship created a sibling-like relationship between Townsend and Donald Young (Jr.), the professional player, as they grew up training together and supporting each other’s careers.

Their personal friendship has translated into on-court partnerships, particularly in mixed doubles at the US Open:

• In 2014, they reached the semifinals, marking an early highlight in their collaborative efforts.

• A decade later, in 2024, they reunited for what became Young’s final professional tournament before retirement. Young, then 35 and a former world No. 1 junior, specifically asked Townsend to partner with him, viewing it as a “storybook ending” to his career. They advanced to the final, underscoring their enduring bond and mutual respect.

Townsend has described Young as a constant presence in her life, emphasizing how their shared history has inspired her journey, including overcoming challenges in the sport. This relationship exemplifies the tight-knit nature of American tennis families and how early connections can lead to lasting professional alliances.

11. Taylor Townsend and Ben Shelton

Taylor Townsend and Ben Shelton have recently emerged as a dynamic mixed doubles partnership, bringing together two charismatic American left-handers known for their entertaining styles and powerful games. Their collaboration gained prominence in 2025, when they announced they would team up for the US Open Mixed Doubles Championship, reigniting interest in American pairs at the tournament. Both players share similarities in personality—wry, charming, and occasionally making bold on-court choices—which has made their pairing a fan favorite for its high-energy entertainment value.

Highlights of their partnership include:

• 2025 US Open Preparation and Performance: They held a live practice session ahead of the event, building anticipation among fans. In the first round, they defeated the fourth-seeded team of Amanda Anisimova and her partner, demonstrating strong synergy early in the tournament. As of the current date (August 28, 2025), with the US Open ongoing, their progress continues to be a storyline, with Townsend’s experience complementing Shelton’s rising star power.

• Shared Traits and Celebrations: Both being left-handed, they were highlighted together on International Lefthanders Day (August 13, 2025), with Shelton publicly celebrating Townsend in social media posts, adding a fun, relatable layer to their connection.

While their partnership is relatively new and primarily focused on mixed doubles, it represents a fresh chapter for both: Townsend, a doubles world No. 1 and mother, bringing veteran savvy, and Shelton, a top singles player, adding youthful flair. This alliance not only boosts American representation in mixed events but also highlights how personality-driven pairings can captivate audiences.

12. Taylor Townsend Sponsors

Taylor Townsend, the current world No. 1 in women’s doubles, has limited sponsorship deals compared to many top players. Based on the most recent and reliable information as of August 28, 2025:

• Yonex:

This is her primary sponsor for tennis racquets and equipment. She uses the Yonex Ezone series, with a new custom paint job introduced in late 2024/early 2025. Yonex features her prominently on their athlete roster, highlighting her achievements since returning from maternity leave.

• Clothing/Apparel:

She does not have a traditional clothing sponsor. Her contract with Nike (for apparel and footwear) ended in 2017, and despite her success—including two Grand Slam doubles titles and reaching No. 1—she has publicly stated she has been unable to secure a new deal. Instead, she launched her own apparel line in 2025, featuring a “TT” logo (designed in collaboration with creative director Alexander-John Ballard).

She debuted it at the French Open and has worn custom pieces at subsequent tournaments, including Wimbledon, the Washington DC Open, and the ongoing US Open. This self-funded venture includes one-off designs, with plans to expand into merchandise like T-shirts and hoodies available for purchase during the US Open. She has occasionally worn off-the-rack items from brands like New Balance or Lululemon, but these are not sponsorships—she purchases them herself

• Other Potential or Past Endorsements:

• • Older sources (e.g., from 2023 or earlier) mention associations with Wilson (rackets), BodyArmor (sports drinks), Dunlop, and TennisFlex, but these appear outdated or unconfirmed for 2025. No recent evidence supports ongoing deals with these brands.

• • She has no confirmed sponsors for shoes, strings, or other accessories beyond Yonex equipment. Recent US Open outfits include items like HUE slouch socks, but again, these are not sponsored products.

Townsend’s situation highlights broader discussions in tennis about sponsorship equity, particularly for doubles specialists, mothers, and players who don’t fit traditional marketing molds. She has expressed frustration but turned it into empowerment by building her own brand.

Additional Information

• Who is Taylor Townsend? She is an American professional tennis player, currently ranked No. 1 in the world in doubles.

• What is Taylor Townsend’s ranking? Her current singles ranking is No. 139 (as of August 25, 2025), and her doubles ranking is No. 1 (as of July 28, 2025).

• Who sponsors Taylor Townsend? Taylor Townsend’s primary sponsor is Yonex for tennis equipment, while she lacks a traditional clothing sponsor and has launched her own apparel line.

• Is Taylor Townsend injured? She was sidelined for almost two months in 2025 after suffering a mild concussion at the Miami Open.

• Is Taylor Townsend Married? No, Taylor Townsend is not married; she is single and has no known husband, focusing instead on her tennis career and raising her son Adyn Aubrey Johnson.

• Is Taylor Townsend pregnant again? There is no information available about her being pregnant again.

• Who is Taylor Townsend’s mother? Her mother’s name is Sheila Townsend.

• How old is Taylor Townsend? She is 29 years old.

• Where is Taylor Townsend from? She is from Chicago, Illinois.

• Does Taylor Townsend go to Berkeley? There is no information that Taylor Townsend attends Berkeley.

• Where does Taylor Townsend live? She resides in Smyrna, Georgia, USA.

Sources – Taylor Townsend: The American Tennis Champion’s Journey

• Wikipedia: Taylor Townsend – Wikipedia

• AP News: US Open foes Taylor Townsend and Jelena Ostapenko get into a tense back-and-forth after match

• Tennis.com: Taylor Townsend Player Profile & Ranking Stats

• Roland-Garros Official: After concussion scare, Townsend sees the light – Roland Garros 2025

• WTA Official: Taylor Townsend – Player Stats & Profile

• AiScore: Taylor Townsend Tennis Matches & Stats

• Tennis Explorer: Townsend Taylor – Results & Rankings

• US Open: Donald Young seeks ‘storybook ending’ with Taylor Townsend at 2024 US Open

• Merit Pages: Taylor Townsend – Academic & Athletic Recognition

• Times of India: Taylor Townsend wows followers with cheeky Instagram post on Ben Shelton at US Open

• TikTok: Taylor Townsend and Ben Shelton – A Doubles Delight

• Newsweek: Tennis Champion Taylor Townsend Balances Tennis & Motherhood

• Tennis.com: Taylor Townsend gives birth to baby boy Adyn Aubrey

• People Magazine: Tennis Pro Taylor Townsend Welcomes Son Adyn Aubrey

• SportsPro: Rising star Taylor Townsend lands TennisFlex endorsement

• ITF Tennis: Taylor Townsend Player Profile – ITF

• Daily Herald: Townsend and Ostapenko’s heated US Open exchange

Taylor Townsend is active on social media.

• Instagram: @tay_taytownsend – where she shares tennis updates, training, tournament highlights, and photos with her son Adyn.

• Twitter/X: @TaylorTownsend – used for tennis insights, match updates, and fan interactions.