If you’ve watched a single award show in the last five years, you’ve seen the GlamBOT. It’s that massive, robotic arm that swings toward a celebrity, capturing a high-speed, high-fashion moment in liquid-smooth slow motion. While the robot is impressive, the man behind the lens—Cole Walliser—has become a celebrity in his own right.
From a self-taught filmmaker in Vancouver to a red-carpet staple in Los Angeles, Cole’s journey is a masterclass in how to stay relevant in a shifting digital landscape. But his story isn’t just about robots and red carpets; it’s about a Hapa kid from Canada who figured out how to make Hollywood’s elite feel comfortable in front of a lens.
Cole Walliser Profile: At a Glance
| Full Name | Cole Walliser |
| Birthday | July 15, 1981 |
| Birthplace | Steveston, British Columbia, Canada |
| Ethnicity | Mixed Asian (Hapa) |
| Education | B.A. in Psychology, University of British Columbia |
| Famous For | Directing the GlamBOT at the Oscars, Grammys, and Golden Globes |
| Net Worth | Estimated $1M – $5M |
| Marital Status | Unmarried (Private about current partner) |
The Man Behind the Robot: Is Cole Walliser Chinese?
One of the most frequent searches regarding Cole is his heritage. Cole Walliser is mixed-race, identifying as Hapa (a term often used for people of mixed Asian or Pacific Islander descent). Specifically, he has often spoken about his mixed Asian and Caucasian background.
Growing up in Richmond, B.C., a city with a high Asian population, Cole navigated the complexities of a dual identity. He credits this “in-between” perspective with helping him read social cues on the red carpet—a skill that is vital when you have only five seconds to convince Meryl Streep or Bad Bunny to strike a pose.
How Did Cole Walliser Get Famous?
Cole didn’t start with robots; he started with dance. After graduating from UBC with a degree in Psychology, he moved to Los Angeles with nothing but a camera and a dream. His “big break” came through the Miley and Mandy Show, a viral YouTube series featuring Miley Cyrus in the late 2000s.
His ability to film movement led him to direct music videos and tour visuals for massive stars:
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P!nk: Directed the Truth About Love world tour visuals.
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Katy Perry: Created multi-screen narratives for her California Dreams tour.
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Cher: Collaborative projects for her legendary performances.
The GlamBOT Revolution: Did He Invent It?
Contrary to popular belief, Cole Walliser did not invent the GlamBOT. The high-speed robotic system was actually created and pioneered by director Joseph Kahn in 2016.
However, Cole is the person who made it a global brand. While Kahn designed the technical methodology, Cole became the face of the operation. In 2020, during the pandemic, Cole began posting behind-the-scenes (BTS) footage of himself directing celebrities like Ariana Grande and George Clooney. These “how it’s made” clips exploded on TikTok and Instagram, turning a technical camera rig into a cultural phenomenon.
Why is the GlamBOT So Popular?
It isn’t just the slow motion; it’s the humanity. Cole’s BTS videos show the chaotic, unscripted moments between the high-fashion poses. Whether he’s teaching a rapper how to “push through the lens” or laughing with a nervous starlet, he breaks the “fourth wall” of Hollywood. It makes the untouchable world of the Oscars feel approachable.
“I saw that celebrity culture was moving to socials,” Cole told the LA Times in 2025. “If I start now, I can be ahead of the curve.”
Recent Controversies: Cole Walliser “Under Fire”
In early 2026, Cole faced a rare wave of social media criticism. The controversy sparked when a series of emails from 2019 surfaced involving Yinka Animashaun, a Black bride who had inquired about renting the GlamBOT for her wedding.
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The Incident: Reddit and X (formerly Twitter) users accused Cole of being “condescending” and “rude” in the emails, implying she couldn’t afford the service.
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The Numbers: While some reports suggested the GlamBOT costs $25,000 for private events, Cole reportedly quoted a price range as high as $300,000 to $1,000,000 to the prospective client.
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The Fallout: The incident sparked a conversation about “gatekeeping” in the industry and how influencers interact with the public. Cole has since defended his professionalism, but the “snarky” tone of the leaked DMs remains a hot topic on Cole Walliser Reddit threads.
Personal Life: Is Cole Walliser Married?
For someone who spends his life in front of millions of followers, Cole is remarkably private about his heart. He is not married. While fans often speculate about his “partner” or “wife” due to his chemistry with people on screen, he has kept his romantic life off the grid. He currently lives in Los Angeles, focusing on his transition from “the robot guy” back into narrative filmmaking.
Net Worth: The Business of Viral Clips
As of 2026, Cole Walliser’s net worth is estimated between $1 million and $5 million. This wealth isn’t just from his day rate as a director. He has built a multi-faceted business through:
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Directing Fees: For high-end music videos and commercials.
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Brand Partnerships: Working with tech and lifestyle brands.
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Social Media Revenue: Millions of views across TikTok, YouTube, and Instagram.
The Future: Beyond the Red Carpet
Cole is currently shifting his focus toward larger narrative projects, including the upcoming The Adventures of Audra. He remains a pioneer in the “creator-director” space—someone who understands that in 2026, being a great filmmaker isn’t enough; you also have to be a great storyteller about your own life.
Summary Table: The Walliser Legacy
| Milestone | Year | Significance |
| Graduation | 2005 | Earned Psychology degree from UBC. |
| Miley Cyrus Era | 2008 | Directed the “M&M Cru” dance battles on YouTube. |
| GlamBOT Debut | 2016 | Began directing for E! Entertainment. |
| Viral Explosion | 2020 | Pandemic-era BTS videos made him a household name. |
| TIME 100 | 2024 | Named one of the Top 100 Creators in the world. |
What’s your favorite GlamBOT moment? Do you think the recent controversy changes how we see him? Let us know in the comments below!
Sources:
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Wikipedia: Cole Walliser Early Life and Career
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Mixed Asian Media: Interview with Director Cole Walliser
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LA Times: The Director Behind Glambot Explains Why It Still Matters (2025)
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UBC Magazine: Los Angeles, United States – Alumni Profiles
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Reddit r/Fauxmoi: Cole Walliser vs. Yinka Animashaun Controversy (Jan 2026)
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Networth and Chill Podcast: Cole Walliser Interview (Nov 2025)
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